Incongruity.

This was for an experimental animation project. I was going for a fashion illustration style using the digital cut-out method.

It's basically about a character who tries to fit into a fashion-materialistic-mad world to get noticed but in irony when he stops trying he suddenly stands out from the crowd (although perhaps in a peculiar unconventional turn of event!)

A lot of my inspiration came from two of my favorite fashion illustrators, Pierre-Louis Mascia and Jason Brooks.

Below I've posted some stills for the project; some development sketches and some of the final characters.

. . .